You  don’t  meet  John  McInroy,  you  experience  him…  McInroy  is  a  tornado  of  good  humour,  passion  and  drive.”  Larry  Claasen,  Financial  Mail  (SA)

Born in South Africa, John spent most of his childhood in England before returning to complete his schooling in Cape Town.

He played hockey for South Africa. He was awarded the “Ideas for the Future” scholarship by the University College of Dublin’s Michael Smurfit Graduate Business School, in recognition of his dream to connect people all over the world by wearing red socks. He has a BCom from the University of Cape Town and an MBA from University College Dublin in Ireland. He attended the Indian Institute of Management Bangalore, as an MBA exchange student.

Whilst living in Dublin, the red socks (known as the shoOops!) came to life in 2007 when a very close friend staying with him decided to return to work in SA. Inspired by a pact made between South African World War 2 soldiers after being captured at the Battle of Tobruk that anybody making it back would wear redsocks to remember each other, they have worn red socks on Fridays ever since.

The socks have been worn in more than 70 countries in the world spanning all 7 continents. More importantly is what they represent and how they bring together and impact the lives of many people.

In 2010, the story of Phil ‘Unogwaja’ Masterton-Smith made its way to John and The Unogwaja Challenge was born. A 1670 km bike ride in 10 days across South Africa from Cape Town to Pietermaritzburg followed by the Comrades Marathon on day 11. Now made up of people from all over the world, it not only raises a significant amount for charity but is a story of inspiration spreading across the country.

His message is simple, when you follow your heart there is no such thing as failure, and after hearing John share his story you might just believe that your own dreams can come true.