“In using the word SHOCK we try to capture what it means when the world no longer matches our historic experience of it.
This is usually a bad thing. A sudden, bad thing.
In the medical world it’s a life-threatening medical condition with many forms.
You can die from it.
In the psychological world it’s an identity threatening condition. It’s when the world we believed in, the world we formed ourselves by, is no longer tenable. It’s when our certainty is torn away. This can be a good thing, howbeit painful.
I was in shock. My world had just been torn away…..”
Excerpt from Butterfly Man, John McInroy’s new book:
“This is a beast my man. Well done. Read it cover to cover today and you have nailed it. So chuffed for you. It’s very good, chine!”
“WOW. It’s like poetry. I’m feeling all the angst and shame as I’m reading it. Some parts feel chaotic and stressful, just how I imagine you must’ve been feeling. I’m loving it!”
“An amazing, heartfelt, mind shattering epic adventure.”
“A must read for anyone who wants to be a true to themselves and still perform! I both cried and laughed, a beautiful read.”
“The style is fresh and original I hear the voice clearly…it’s going along with the ride!”
“Real and passionate and I was alongside you the whole way. It’s almost like a huge verse of poetry.”
“This is amazingly real you can feel the suffering! Shit it’s good, thanks!”
“It’s really beautifully written and done so in such a unique way. It feels like a stream of consciousness.”
“This book has already changed my life!”
Butterfly Man tells in raw detail John’s journey through success, huge suffering and great healing, a journey that began with a failed device, and then a stolen one. As the butterfly he leaps from flower to flower sucking on the nectar of fame. He is a model and actor, an ultra endurance athlete, head coach and international field hockey player, human rights activist, philanthropist, social entrepreneur, founder of two social movements, and a highly acclaimed public speaker. His love for fame loves him back with a growing list of followers.
The love affair soon starts to crumble, however, but he has a message to the world and nothing will stop him, not even his body crying out for help. It stops functioning. His sudden illness can’t be explained by doctors. He is so perfect. He’s got everything everyone wants – every girl, every prize, any pick. The only thing that can stop him is a thief, and a seemingly ordinary misfortune breaks an unsafe world built on fame and social media.
This is the true story of John McInroy, a South African disciple of Mandela. His amazing journey from huge suffering to greater healing is edited by Emile Raymond in a language that makes you feel for real.
Today I launch a 45 day Thundafund crowd funding campaign that I could really do with your help.
Click here to get your hands on a signed pre-publication first edition copy of Butterfly Man and find out more about “Feel for Real” the global health initiative that you can be part of >>>
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This is an Instagram friendly cover pic. Please feel free to post!!